Senior Content Writer

Department: Marketing & Communications Department Reports To: Marketing Manager Senior Content Writer Key Responsibilities: Qualifications: Fluency in English and Arabic for Gulf, KSA and USA markets. Proven experience in digital content creation, blog writing, or web copywriting for international audiences. Strong understanding of content trends, consumer behaviour, and regional sensitivities in the Gulf, KSA, and […]

Department: Marketing & Communications Department

Reports To: Marketing Manager

Senior Content Writer

Key Responsibilities:

  • Research, write, and edit SEO-optimized, region-specific content for blogs and website pages, ensuring cultural relevance and engagement.
  • Develop thought leadership articles, industry insights, and B2B/B2C content aligned with business trends in the Gulf, KSA, and USA markets.
  • Optimize content for search engines (Google, Blogs, Clusters) and voice search trends, ensuring high rankings and visibility.
  • Collaborate with the marketing team to craft compelling website copy, enhancing user experience and conversion rates.
  • Adapt writing style to fit regional audience preferences, considering linguistic nuances, formal vs. conversational tones, and culturally relevant storytelling.
  • Stay updated with market trends, government policies (such as Saudi Vision 2030 business strategies), and digital content best practices in these markets.
  • Crafting and managing content strategy for social media calendars, media buying, video scripts, website blogs and social media platforms.

Qualifications:

Fluency in English and Arabic for Gulf, KSA and USA markets.

Proven experience in digital content creation, blog writing, or web copywriting for international audiences.

Strong understanding of content trends, consumer behaviour, and regional sensitivities in the Gulf, KSA, and USA.

Expertise in SEO strategies, keyword research, and on-page optimization.

Experience with CMS platforms (WordPress, HubSpot, etc.) and content management tools.

Ability to adapt tone, style, and messaging to different business sectors and regional audiences.